This film was the third installment of W+K’s iconic P&G Proud Sponsor of Moms Olympics work.
We literally flew around the world to produce it, and worked with filmmaker Jeff Nichols to bring it to life.
P&G: Strong
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Creative Directors: Karl Lieberman + Eric Baldwin
Producer: Erika Madison
Director: Jeff Nichols