Maxwell House asked us to help bring their flailing coffee brand back to life.
So we brought back their iconic tagline “Good to the Last Drop,” and made it relevant to the modern world.
It lead to a 400% growth in sales and then they fired us.
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Creative Directors: Karl Lieberman + Eric Baldwin
Producer: Shelley Eisner
Director: Steve Ayson
Maxwell House: Good
Role: Art Director
Partner: Matt Mulvey
Creative Directors: Karl Lieberman + Eric Baldwin