“#One of a kind”
-KOBE BRYANT-
The core of the campaign was a live Twitter retrospective where we took Abby’s final match and used its minutes to chronicle every goal Abby had ever scored. People followed along and cheered her on to another goal as she attempted to tick the final eight off the list.
We turned Abby Wambach’s final game into a live Twitter retrospective, chronicling every goal she ever scored in every minute she ever scored in. As she took to the pitch, we used the moment to let the world encourage Abby to complete the cycle. In the end, only eight remained.
Nike: the Final ‘90
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Creative Directors: Chris Groom + Stu Brown
Role: Art Director
Partner: Matt Mulvey
Creative Directors: Chris Groom + Stu Brown