“Now I do what I want.”
-LIL UZI VERT IN THE SONG WE USED FOR THIS COMMERCIAL, BUT REALLY IT WAS ABOUT RUSSELL WESTBROOK AND KEVIN DURANT-
In the summer of 2016 when Kevin Durant bailed on Russ and OKC to join the Warriors,
a response was in order.
We let Russ fire back by turning his pre-game dance ritual into a statement of his independence
set to Lil Uzi Vert’s ‘Now I Do What I Want’. The commercial broke Uzi into the mainstream.
Nike Air Jordan : Now I Do What I Want
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Creative Directors: Caleb Jensen + Jimm Lasser
Producer: Orlee Tatarka
Director: Mike Warzin