This was the first campaign for EAFC, the football video game that replaced FIFA after a historic 30 year run.
In it, we made it clear that the game of football had been liberated from the corrupt and unanimously disliked governing body of the sport, and been given finally back to the people.
Creative Directors: Lawrence Melilli + Darcie Burrell
Art Director: Stefan Van Den Boogaard
Copywriter: Tim Arts
Producer: Shelley Eisner
Director: Nick Ball