To celebrate Clash of Clans’ 10th anniversary, we gifted their fans 30 extra years of nostalgia by creating an elaborate web of disinformation that scattered across the internet, leaving them questioning everything they thought they knew about Clash, video games and their own realities.
Clash of Clans: Clash From the Past
The core of our campaign was a completely fabricated documentary called “Clash from the Past.” It told the fictional story of the game’s origins and aimed to convince players that the game they’ve been playing for a decade was derived from an iconic franchise dating back 40 years.
When Clash’s 300 million players watched it, they thought it was real.
“Clash From the Past” Full Movie
The film created a Mandela effect and soon after, their community started to remember along with us.
To back up our false narrative, we created a massive web of disinformation that scattered across the internet.
We created playable versions of the three original Clash retro games from the documentary and re-released them inside of Clash of Clans for their 300 million players.
We “reissued” old products and collaborations from the first 3 decades of Clash. “Re-released” archival commercials from the vault. Altered Supercell’s website to include our 3 original games. Did a Reddit AMA with one of the “original founders” and laid down cultural breadcrumbs all over the web to make our fictional history feel entirely believable.
Creative Directors: Lawrence Melilli + Darcie Burrell
Art Directors: Katie Willis, Nick Howard, Liam McKay
Copywriters: Ryan Snyder, Nick Stoner, Will Curtis
Producers: Ricara Stokes, Kacey Klonsky + Devin Brown
Director: Nale Sjoblad
“This whole thing seems like a fever dream. Best way to celebrate such a milestone.”
— CLASH FAN, HASSAN22LR –